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$28B Rental Boom
$28B Digital Revolution in Rentals. Americans Tapping into HELOC’s. Structuring Pre-Stabilization Finances. Veterans(VA), Half Century of Grievances. Fed's Dual Mandate Under Pressure. Natural Beauty

where real property meets real data, every day
In This Edition
$28B Digital Revolution in Rentals
Americans Tapping into HELOC’s
Structuring Pre-Stabilization Finances
and more inside
Regional: Veterans, Half Century of Grievances
Economic: Fed's Dual Mandate Under Pressure
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Mortgage & REITS
30-Yr Fixed RM | 6.58% | + 0.06% |
15-Yr Fixed RM | 6.03% | + 0.10% |
30-Yr FHA | 6.15% | + 0.03% |
30-Yr Jumbo | 6.72% | + 0.04% |
7/6 SOFR ARM | 6.30% | + 0.15% |
30-Yr VA | 6.17% | + 0.04% |
Average going rates as of Aug 7th 2024
S&P 500 | 5,199.50 | - 0.77% |
S&P REIT | 350.19 | - 0.70% |
FTSE NAREIT | 777.65 | - 0.79% |
Numbers as of Aug 7th 2024 closing
Key Trends
Online Home Rentals, The $28B Digital Revolution. Read Full Stats

$28B boom: Online rentals surge 14.72% yearly through 2028
Market size increasing by $28.01 billion
CAGR of 14.72% between 2023 and 2028
Driven by high real estate prices and urban population growth
Flats dominate: $9.86B segment leads 36% North American market growth
Flat rentals valued at $9.86 billion in 2018
North America contributes 36% to global market growth
E-commerce and digital innovations fuel millennial demand
11% urban demand spike: Renting outpaces buying in U.S. cities
11% increase in rental apartment demand in U.S. cities (2022 vs 2021)
Freddie Mac survey shows consumer preference for renting over buying
Driven by migration to cities for economic opportunities
Happening Now
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